Helen Rose Skincare creates all-natural, vegan, eco-friendly skincare products that are designed to moisturize, heal and restore dry, damaged and irritated skin while soothing mood disruptions such as anxiety, depression, and insomnia. The mission of Helen Rose Skincare is to create inclusiveness within the Wellness Industry and directly support survivors of domestic violence in healing from trauma. Helen Rose Skincare was founded by Day Bibb with the intent of creating a direct funding resource for her nonprofit organization, Om Thrive Foundation. The mission of Om Thrive is to provide healing yoga and wellness resources to survivors of domestic violence and underserved communities of color. Day's primary focus is to provide support to underserved and underrepresented communities to promote empowerment and change.