Each shade of Base Coat nail polish is a rare beauty. Find your perfect shade and trust us-- you won't want to go back to the drug store brand ever again.
*Each bottle of polish is custom formulated and hand poured for Base Coat. Please note sometimes there will be variations in color because of this.
About the maker
When Tran Wills, Base Coat Founder, was pregnant with her fourth child, she swung by her local salon for a pedicure. While waiting for her treatment, she became nauseous from the harsh chemicals and her nose started bleeding. She immediately walked out, reflecting on everything that was wrong with the nail industry.
Having grown up in nail salons, she witnessed her own family working in conditions that were hazardous to their health, while also being unfairly compensated. She understood that her family’s experience wasn’t unique—it was the industry standard.
In her gut, Tran knew it was time for a better option: a salon that supported the health and well-being of everyone, customers and staff alike.
That’s why in 2013 she founded Base Coat, the first non-toxic nail salon in Denver and one of only a few in the entire country.